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Android Game Promotion – How To Make It Successful

Android Game Promotion – How To Make It Successful

Android Game Promotion

Android phones are currently the rank one in terms of smartphone operating systems. The operating system is running more than half the smartphones around the world. And everybody loves games. They are responsible for over 70% of the worldwide app download traffic. Take a look at our infographic to see how Android is dominating the app industry.

App Marketing for Android Game

So building games for the Android phones is a safe bet to make the profit. Although people do prefer free games over paid ones in the android play market, if your android game has the factors that make it more attractive and engaging than other competitors, then it will surely sell.

 

The major problem with Android developers is that they are techies and not marketers. In order, one existential question occurs: how to make an android game successful.

The people that have success will most likely not give out pieces of advice to possible competitors. But well, here I am, sharing some of the working tips which you can utilize and create a buzz about the latest Android game you developed. Always remember, your android game should be rock-solid, and best marketing of any product comes with the word to mouth marketing. And if you have any trouble while you promote android games, just contact us.

Tips for Developers to make an android game successful:

Here are my favorite tips to promote android games. You don’t have to use every single technique that I will tell you about, but every single step can and will if used correctly, help you get more downloads for your app.

Finish and Optimize your game:

Before you submit your Android app to the market, keep in mind that the application has to be fully playable and should have a good interface.

Gamasutra shows 6 great examples of User interface Designs. 

One of the most under-appreciated but most important elements of modern game development, HUD, and UI design determines how players interface with the most core systems of a game. The User Interface of an android game can have a major influence

They serve to not only provide vital information about player characters’ status and the state of the world but are often key to shaping player behavior.

The urgency with which a health indicator signals a terrible wound or a mini-map emphasizes a quest icon, can dramatically affect how players interact with a game and what gameplay elements get priority.

Recognizing this, we reached out to developers who have some experience in the realm of HUD and UI design, to get some feedback about what some of the best designs in this space are, and what they do so well.

Clash Royale – Surface and scroll

Clash Royale is full of design lessons that are broadly applicable. A large part of its appeal stems from taking a simple premise (adversarial tower defense, with each player defending a king and two towers and buying offensive units) and presenting in an extremely sleek and refined package.

Android Game Marketing Strategy

Om Tandon, UX director at DIGIT Game Studios, praises Clash Royale for avoiding the pitfalls of so many other mobile games trying to appeal to a “mid-core” audience — players that fall somewhere between casual and hardcore.

“If you look at most mid-core mobile games today, you see a generic, cloned approach to a home screen, usually a base or a lobby screen with multiple entry points to other sections of the game like battles, events, shop, social, etc.” Tandon says this approach leads to a jarring sort of friction as players move back and forth from area to area or return to the home screen, each with distinct art and backgrounds.  And it increases load times, as “more and more features are dynamically populated by communicating with servers, instead of being native.”

Clash Royale solves this problem with a HUD that surfaces player controls instead of tucking them several layers deep in cumbersome menus, and a snappy UI that lets plays swipe through multiple tabs instead of treating them as discrete menus.

“Drill-downs are further reduced by populating secondary pieces of information on top of each primary scrollable section,” Om says. “And tab scrolling design is further complemented by an instantaneous population of content in each section, eliminating ugly load times.”

TAKEAWAY: The key takeaway from Clash Royale’s slick design is that information should be surfaced and as readily accessible as possible and that it’s no fun having to wait just to load one of a huge number of discrete menus.

It does not have to be the maximum end product, but it has to have every initial feature that you need to hook players in the game. Never make a mistake of submitting a partial game or a buggy game.

 Submitting a partial app will lower your users’ ratings and will blow your plan permanently. Also, it is known that Google’s play market algorithm will rank your android game higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.

But one thing that I will always recommend you and that should be your number one priority for your marketing is

Get a gorgeous icon for your android game

App Store Optimization by Optimizely

How To Make An Android Game Successful

This Infographic from Optimizely shows why.

Have you ever downloaded an app with no icon or an unappealing icon? Well according to the app market, people download apps on large based on their icons. Crappy icons blow your game to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons.

You should also make a list of at least 5 keywords that you think people are going to search for in the playstore to find a game like yours. This is the initial step of every app store optimization. If you don’t know how to determine good keywords for your app, I would suggest you take a look at our offers for ASO or you take a look at every one of your competitors’ games.

Don’t make this one crucial mistake for your app store optimization:

When looking up keywords of your competitors, if you are not going for a big budget marketing campaign and don’t’ have a social following that allows you to get 10.000 installs on the first day (note: you can order them from us if you want), go for long tail keywords with low competition and medium search volume. If you can, find keywords with no competition and high search volume, but it is very unlikely to find such gems.

Use a landing page for your android game

Yes, you read it right. I always recommend app developer to create a landing page to promote android games. Yes, your app will be listed in the app store, but it’s always a good idea to have a custom landing page for your game. This will not only help you promote your company as a whole, but will also help you to get more downloads for your app in the long run. Take a look at clashroyale.com

This Page has two main objectives: Building a community and getting in touch with (potential) users outside the playstore. Content is king in 2018 regarding online marketing, and Android apps are surely one big part of the online marketing world.  

If you have never created a landing page, I would suggest you go with WordPress. This will help you to take care of the branding on your page and to add sections for screenshots and videos so that bloggers and (potential) users can find out more about your game.

If you can, create the landing page right away, not only after you published your game on the playstore. This way, you already have an asset that you can use to get email addresses of potential users and you can also promote it on social media or with paid advertisements to get the masses hyped for your game.

Use Paid Media for the Initial Phase

Use a service like Adwords, richtech.solutions, or Facebook Ads to get your app out there. This will cost you some money, but it will help you get at least a medium traction and if used correctly, you should get a high enough rank

The best way to get a lot of installs fast is by using paid media such as Facebook ads. Facebook offers to advertise for an app (Both Android & iOS), and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list.  Head over to Create Facebook Ads page & get started. If you are on a budget, you should go for a less targetable, but more direct approach to app marketing.

Use social media

Social media can be the most important thing for your app marketing strategy if you have social features integrated. (Hint: Do it, if you can) Submit your game to social media like Stumble upon, Reddit, etc. and if your game deserves some attention, then you might be in for some better downloads. Don’t forget to submit to the Reddit Android section here Android Reddit.

Submit to Multiple Android stores:

Do you know there are multiple stores to submit your Android app? Google play store is the most popular, but there are many others such as the Amazon app store, which is good too. Here I’m listing down some of the popular app stores where you can submit your Android app. You don’t have to build your game from scratch, just marketing graphics size to match to typical store.

 

Make a Freemium app

This has been the best way to get people to download premium games.

The free apps get the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with an ad and promote an add free with some advance feature in your premium version. You can also consider launching your game for free for the first two weeks to increase the user base and later on you can upgrade the price. This marketing and promotion strategy works most of the time and for most of the apps I know of and is one of the fundamentals to create aso for your paid app.

Promoting through Reviews

Nobody will buy your game unless you promote it. Hence marketing the Android app is as important as building one. The best method to market your game from my experience is through content and reviews. There are a few review sites that offer paid reviews. For paid option If you’re targeting specific to the android market, you can try few like androidtapp.com or pcworld.com or any service depending on your budget.

Few options:

 

Promoting through free content

But there are services that offer free publicity like MobileStartupz.com. It’s a startup voting community that ranks apps submitted every month end. If your game idea is good and fun, then it might even be on the site front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows,iPhone and Blackberry apps as well. You can try this if you want to get an initial boost of downloads.

Promote on YouTube

Make a couple of YouTube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. Moreover, when you are going to drop a Pitch Email to any bloggers for review of your game, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. Moreover, most of the time you will see your videos will be embedded along with a review article, which will help in creating more awareness. We offer some campaigns to make your YouTube Videos more visible as well.

Press-release:

I have very limited information regarding Press-release promotion. Though, if you manage to get into one of those PR agencies, who sends out the newsletter to Techies and Bloggers about latest Android apps, getting into one such list is going to be very beneficial.

If you have developed a paid app, it’s always a wise idea to keep a budget for advertising too. Create a landing page for your game and put an advertisement banner on popular Android niche blogs. Though, if budget is a constraint, you can always go ahead and take the route of

 

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