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Android Game Promotion

Android Game Promotion – How To Make It Successful

Android phones are currently the rank one in terms of smartphone operating systems. The operating system is running more than half the smartphones around the world. And everybody loves games. They are responsible for over 70% of the worldwide app download traffic. Take a look at our infographic to see how Android is dominating the…
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How to get more app installs for free android apps in 2018

How to get more app installs for free android apps

Promoting an android app and attracting people towards your app are two different approaches. Promoting your app involves is an approach that demands strong marketing skills, especially in a crowded market like the Playstore. Attracting users is something, that involves even more than that. It involves a deep psychological understanding of how your potential user…
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4 Factors of Android App Push Notifications that you overlooked

4 Factors of Android App Push Notifications that you overlooked

A few years ago, android app marketing was driven by Android app installs and downloads and not android app retention, plunging android app developers and marketers into a “quantity-over-quality” dynamics. This obsession for new Android app installs characterized the newness of this immature market, leaving room for many improvements and adjustments. Nowadays, android app retention…
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Incent vs. non-incent android app installs 2018

Incent vs. non-incent android app installs 2018

So, you just got your app up on the stores and now you wonder how to promote them? This Guide will lead you through the most basic Idea of App Promotion, the two Models of Incent and Non-Incent App Installs. Incent App Installs and Non Incent App Installs – The differences: What exactly are the…
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Android App Store Ranking Factors

7 App Store Ranking Factors that you need to know to double your downloads

A top position in the app store charts is a crucial factor for the success of your app, whether it is an iOS or Android App. But which are the deciding app store ranking factors?   This article will analyze the main factors that affect your ranking in the charts – and how you can…
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Mobile Marketing Strategy

4 Steps For A Better Mobile Marketing Strategy

Mobile Marketing is one of the major that every business in 2018 and onwards must be prepared to succeed. With the Mobile First approach Indexing that Google announced this year, failure in mobile optimization and mobile marketing can lead to a heavy hit for your business if not properly adjusted. To get you on track…
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Return on investment

Return on investment

Return on Investment signifies the profit you make with your app compared to your investment. Basically, it is a measure of the success of specific marketing activities for your product (app) and the profit you get from investing this amount of money. You take a look at this at the end of your user acquisitions…
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App Marketing Costs

App Marketing Costs

Being a successful app developer is a dream for most of the blog readers, but it does not have to be a miracle. To become successful in the app industry on your own, you have to focus on three major parts: Work Hard Be dedicated and most important of all: make the right decisions. I…
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Social Media Influencer Marketing

How To Use Social Influencers In Your Mobile App Marketing Campaign

Are you struggling to decide if social media influencer marketing is right for you and your app? Would you like to know how Influencer Marketing can yield ROI of up to 650%? Think about your most common daily used apps. Probably you use them daily. What is the reason that you downloaded them and use them…
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How to market an android app

The Complete Step By Step Guide To Successful Android App Marketing

Back in the golden days of the early Google Playstore, you could publish even a mediocre app or game and it was guaranteed to get downloads. Unfortunately, this is no longer the case. The market has matured to the point where big budgets are used to push apps extremely fast to certain rankings in the…
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Android App User Persona_ How To Incooperate It Into App Development

Android App User Persona: How To Incooperate It Into App Development

After publishing the step-by-step guide to android app marketing I found some things that need to be explained more in-depth but wouldn’t directly fit into the already long guide. So I will now explain some things further in separate posts, today starting with the app user persona. This Guide is useful to any kind of mobile…
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Successful App Launch Campaigns

Successful Android App Launch Campaigns – a complete guide

Creating an android app is certainly no easy task. But when you start to see your app coming to a stage where you can actually release it, you are likely to think about successful app launch campaigns so that you can grow your app user base from the get-go.   You probably don’t want to…
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App Store Optimization – Why You Should Focus on ASO

Acquiring new users for your android app can be quite cost sensitive, especially with the huge competition that you face when you first launch a new app to the playstore. Wouldn’t it be great if there would be a more cost-effective way to increase your user base without spending a big budget for little to…
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Strategys for App User Loyality : The ways to increase Retention and Engagement

Already published an app? Great! Nevertheless: With several million apps it is no longer enough to simply build and publish an app. Rather, you also have to promote the app. And even if you can arouse users’ interest in your app and they start to download the app: Today, pure downloading is no longer sufficient…
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App Budget for app downloads or loyal users - which is better_

App Budget for app downloads or loyal users – which is better?

Imagine you are watching a soccer match. On the one side, the download team comes to the playing field, which looks very strong, and on the opposite side, the team of loyal app users arrives. Which team do you prefer? Which would you bet your app budget on? I am sure that most of you…
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Mobile marketing for the launch of a mobile app

Mobile marketing for the launch of a mobile app

Today, no one can escape the boom of mobile technologies. Mobile devices are used for entertainment, everyday help or as lifesavers and are ubiquitous and indispensable. It makes sense that marketers have also found a new niche there. Until a few years ago, mobile marketing was still a small, insignificant branch of the advertising industry,…
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App Store Optimization (ASO) Does and Dont's

App Store Optimization (ASO) Does and Dont’s

Before a mobile app is launched on the market, it is important to implement the right marketing strategy. A good and fast method to market your own app is, for example, the title optimization, the app description and other small steps like the choice of the icon. This is called App Store Optimization, better known…
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App Store Optimization - Your way to professional app marketing

App Store Optimization – Your way to professional app marketing

A mobile app that is intuitive and easy to use, better and more unique than the competition, and that provides the user with real added value, has all the prerequisites to become a box-office hit in the App Stores. But unfortunately, there are many apps with these requirements that never really make the breakthrough. Most…
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How to write a press release to promote mobile apps

How to write a press release to promote mobile apps

An effective tool to promote mobile apps is to send press releases (NDP) to media, websites, and blogs according to the category and topic of your app. There are many other tools to promote your app, but today we start with a very fast and simple one that has a high return if we do…
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3 App Marketing KPIs you need to know to get a million downloads

3 App Marketing KPIs you need to know to get a million downloads

Is there a safe way to find out if your mobile app is a success or not? Yes – through professional analysis. There are countless variables in the world of mobile apps that provide us with valuable metrics. But even more important than measuring the variables themselves, is to understand the variables and know the…
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